FXT Logistics
FXT Logistics is a freight-moving company that specialises in moving your freight domestically and internationally.
Year
2018
Agency
Freelance
Project Type
Graphic Design, Logo Redesign
Role
Graphic Designer
Before Redesign
The original logo was a little busy, it didn't always translate well in different media, and just wasn't quite as modern and streamlined as the business wanted it to be.
After Redesign
I created a new logo for FXT Logistics that’s simple, efficient and minimalist. It utilises negative space to incorporate the elements from the original logo. This allows the logo to appear less crowded and improves scalability and legibility.
To reflect the company's core values of knowledge, trust, and integrity, I chose a deep blue hue. The sans-serif font complements the minimalist design, providing a modern touch while keeping the logo clean and straightforward.
