The Botany
Babe
The Botany Babe is an online store that sells plants, pots, vases & dried flowers. The store offers a convenient and hassle-free shopping experience, allowing you to browse and purchase plants from the comfort of your own home. They offer detailed plant care instructions and advice, including tips on watering, soil type, and light requirements.
Year
2020
Agency
Freelance
Project Type
Graphic Design, Brand Identity, Illustration, Photography
Role
Graphic Designer
Logo
Using a fun type lockup, I designed an eye-catching logo for The Botany Babe, which incorporates a leaf illustration. In addition, I created a series of custom illustrations that can be used on merchandise and packaging to enhance the brand's visual identity.
Photography
The Botany Babe requested a bright, clean, and relaxed aesthetic for their brand, which is reflected in the product photography. To achieve this, I utilized a white linen backdrop and incorporated lifestyle shots that capture the essence of the brand's laid-back vibe. The resulting images effectively communicate the brand's desired aesthetic and help to create a cohesive and visually appealing online shopping experience.
Care Cards
To enhance the customer experience, I developed unique plant care cards that feature their own custom illustrations. These cards are color-coded to indicate the level of attention required by each plant, making it easy for customers to identify low or high maintenance plants at a glance.
